UNIT
IV
GROWTH
OF TOURISM INDUSTRY
Tourism
Industry Growth in any country is prone to the changing
economic conditions. In the event when a country is passing through a low phase
or an individual's job is at stake, not many people choose to travel. This poses
a limitation in the spending power of the individuals. People under these
circumstances tend to settle for low budget restaurants, hotels or opt for
amusement parks and nearby places.
Tourism
and economy:
Occasionally,
Tourism Industry is subjected to several snags. These hindrances causes the
economy of a country to become slow, resulting in the GDP or gross domestic
productivity being slow and consequently employment opportunities get affected.
Improving
Tourism Industry Growth:
The
Ministry of Tourism adopts many policies to counteract hurdles and obstacles
which come in the way of the development of Tourism in a country. Policies
adopted by Ministry of Tourism are aimed at enhancing services and tourism
tools to attract as many tourists as possible. This also includes working onEco
tourism projects. Every possible effort is made to set standards as per norms
of the World tourism Industry.
Tourism improvements programs:
Ø Tourism
improvement programs aim at:
Ø Making
the marketing tools and promotional tools strong
Ø Employ
trained personnel
Ø Make
the programs act as catalyst in investments by private bodies.
Ø Propounding
projects and programs at the national level.
Ø Carry
out research work for the betterment of the Tourism industry.
Ø Infrastructure
is developed.
Tourism related industries:
There
are many industries which are closely associated with other industries offering
services to the common people. These industries can be summed up as below:
Ø Hotels,
Lodging services
Ø F&B
or food and beverage industry
Ø Industry
dealing with real estate, finance, leasing and insurance.
Ø Retail
market
Ø Warehousing
and transport industry.
If
one wishes to know more about tourism industry, the following links may be
browsed.
GROWTH OF TOURISM IN INDIA
The number of Foreign Tourist Arrivals
(FTAs) in India witnessed an increase in 2010 as well as 2011. It increased
from 5.78 million in 2010 to 6.29 million in 2011 registering a growth rate of
8.9% over 2010. Similarly in 2010, it increased to 5.78 million from 5.17
million in 2009, registering a growth rate of 11.8% over 2009.
The Ministry of Tourism, as part of its
on-going activities, releases print, electronic, online and outdoor media
campaigns in the international and domestic markets, under the Incredible India
brand-line, to promote various tourism destinations and products. In addition,
a series of activities are undertaken in important and potential tourist
generating markets overseas through the Indiatourism Offices abroad with the
objective of showcasing India’s tourism potential. These activities include
participation in travel fairs and exhibitions; organising road shows, Know
India seminars & workshops; organizing and supporting Indian food and
cultural festivals; publication of brochures; offering joint advertising and brochure
support and inviting media personalities, tour operators and opinion makers to
visit the country under the Hospitality Programme of the Ministry.
The Ministry of Tourism also provides
financial assistance to stakeholders for promotion of tourism in the
international and domestic markets under the Marketing Development Assistance
(MDA) Scheme.
Development and promotion of tourism is
primarily undertaken by the State Governments/Union Territory Administrations.
The Ministry of Tourism, however, provides Central Financial Assistance (CFA)
to the State Governments/Union Territory Administrations/Central Government
Agencies for the tourism infrastructure development under the following
schemes:
- Product/Infrastructure Development
for Destinations and Circuits
- Large Revenue Generating Project
- Assistance to Central Agencies for
Infrastructure Development
- Computerization and Information
Technology
- Capacity Building for Service
Providers
Ministry of
Tourism is also implementing number of schemes of human resource development,
market research, domestic and overseas promotion and publicity, Incredible
India Campaign, development of various niche products, etc.
CAUSES FOR THE GROWTH
OF TOURISM:
|
Social/Economic
|
Changes in
Technology
|
Product
Development
|
|
Increase in
car ownership
Increase in
leisure time:
•
holiday entitlement
•
shorter working week
• early
retirement with pensions
•
ageing population
Greater wealth:
•
larger incomes
• less
children
• Two
wage-earner families
|
Motorways
Jet aircraft
Computer
reservation systems
Internet
on-line booking
|
Package
holidays
Theme Parks
Activity
holidays
Weekend breaks
Ecotourism
|
No comments:
Post a Comment